Certified Whiskey Sommelier, Event and Spirits Guide
Instructor at the Whisky Marketing School
Welcome to TheProof, LLC
Certified Whiskey Sommelier, Event and Spirits Guide
Instructor at the Whisky Marketing School
Certified Whiskey Sommelier, Event and Spirits Guide
Instructor at the Whisky Marketing School
Certified Whiskey Sommelier, Event and Spirits Guide
Instructor at the Whisky Marketing School
"Whisky is liquid sunshine"
- George Bernard Shaw
TheProof LLC was founded on the principle that the best whisk(e)y is the whisk(e)y you like and the way you like to drink it.
For over 10 years Jason Sowder has been an international business and strategy consultant serving Fortune 100 companies and tech startups alike. Combining this experience with a lifelong passion for the "water of life" he became a Certified Whiskey Sommelier and founded The Proof LLC to offer tasting and consulting services for both private parties and companies.
Like many things in whisk(e)y history the idea of "proofing" whisk(e)y started because of taxes.
In 1500's England spirits were taxed at different rates based on their alcohol percentage. To 'prove' this they would soak a pellet of gunpowder in the alcohol and attempt to light it. The gunpowder would only ignite if the alcohol % was greater than 57%.
Today, proof is calculated simply by doubling the Alcohol by Volume % (ABV).
A Sommelier is a knowledgeable drink steward....a "Spirit" guide if you will.
At its core their purpose is helping you find the whisk(e)y that will enjoy and hopefully be able to share some knowledge along the way.
More than any other spirit or beverage whisk(e)y is about story, history, and community.
The best whisk(e)y is the whisk(e)y you like the way you like to drink it...but it will be even better with good company.
Check out our Services page for ways we can help you or your business.
Copyright © 2019 TheProof, LLC - All Rights Reserved.
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